3) What kind of media institution might distribute your media product and why?

While producing our sequence we kept in mind what sort of production company we were and who would be distributing our films. Our production company was fictional but we chose a real distribution company who we thought would be likely to distribute our film and how they would do it.

Synapse Productions is a fictional company which we created to produce Glitch. Synapse produces sci-fi films with elements of action. Despite Synapse not producing films as large as blockbusters, their films are still larger than indie films, similar to the production company, Screen Gems, who have produced films such as Easy A, having only a budget of $8 million.

Glitch is to be distributed by Touchstone pictures which owned by Walt Disney, although the Touchstone label releases films that typically have more mature themes, as ours does. Touchstone pictures is an American distributer and has worked with films such as The Hitchhiker's Guide to the Galaxy (2005, a British-American film produced by Douglas Adams), Gone in 60 Seconds (2000, produced by Bruckheimer) and Nightmare Before Christmas (1993, a Tim Burton movie). Our film follows Todorov's theory of equilibrium and is a "feel good" film, this is a typical choice of film for American distributers as these films are more successful on a whole. Although our film does follow many typical film conventions and stereotypes, it also breaks some, such as the the hacker character archetype.

Our film will have a worldwide release, with a global appeal since technology fans are to be found globally. An advertising campaign using mainly Web 2.0 would be ideal since our film will be most attractive to those familiar with technology themselves and advertising online would address these tech-fans directly. After the film has been exhibited in cinemas worldwide for a maximum of 2 months before being released on DVD and Blu-ray. At the same time, digital copies of Glitch should be made available for streaming or purchase through sites such as iTunes and Netflix, it would also be appropiate to make the film available for hire through LoveFilm and Blockbuster. Eventually Glitch will be exhibited on TV, premiered on Sky Movies.