Choosing a target audience allowed us to make choices easier, since we would obviously choose whatever appealed to that audience. Although our film has a global appeal, it would be difficult to please everyone, so within the world, we chose a certain category of people who we thought our idea would be the most attractive to and continued working from that point.
Target audience
Age: 16-25
Gender: Both male and female
Nationality: English speaking countires
Lifestyles: People who enjoy and understand using technology such as students and young adults.
Genre preference: Sci-fi with elements of action
Film consumption habits: Prefers to watch in cinema with a group of people or will buy/rent the DVD to watch comfortaly at home.
Expertise: Technology, ranging from people just using the internet for Facebook and minigames, to the more experienced and skilled users.
There is a broad audience for this film as it has a worldwide appeal. The film will be targeted at technology-familiar young adults of both genders, seeing as males and females enjoy using technology equally in modern day. Advertising online using Web 2.0 would be considerably cheaper than advertising on billboards, magazines or TV and would reach the target audience far more effectively. Since the audience is familiar with technology. We would assume that the audience own a TV, a DVD player and possibly a Blu-ray player which would mean they are more likely to buy DVDs and Blu-rays films. I would expect the film to do well globally, especially parts of the world such as Europe and the USA as many teenages in these countries would be able to relate to rookie hacker's lifestyle. The fan base of the film should grow overtime as information about the film travels through word of mouth, mostly through the internet I would expect.
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